Free download and read ebooks online Performing Consumers - Global Capital And Its Theatrical Seductions by Maurya Wickstrom full book PDF ePUB Audiobook. Download a free ebooks and kindle audiobook Performing Consumers - Global Capital And Its Theatrical Seductions with ISBN id 9780415339452 full page with book summary. Maurya Wickstrom book PDF ePUB of Performing Consumers - Global Capital And Its Theatrical Seductions published by in 2006. Performing Consumers released with category Business & Economics with total 169 pages.
📖 Performing Consumers - Global Capital And Its Theatrical Seductions by Maurya Wickstrom read book online
Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: the history of capital's relationship with theatre political developments in the United States recent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task.
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“The planet is fine. The people are fucked.” ― George Carlin
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