Free download and read ebooks online Segmentation, Revenue Management And Pricing Analytics by Tudor Bodea, Mark Ferguson full book PDF ePUB Audiobook. Download a free ebooks and kindle audiobook Segmentation, Revenue Management And Pricing Analytics with ISBN id 9780415898331 full page with book summary. Tudor Bodea book PDF ePUB of Segmentation, Revenue Management And Pricing Analytics published by in 2014. Segmentation, Revenue Management and Pricing Analytics released with category BUSINESS & ECONOMICS with total 255 pages.
📖 Segmentation, Revenue Management And Pricing Analytics by Tudor Bodea free book pdf
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits. This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.
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